The concept of “learning-by-doing" has lead Caleb Flowers to an unusual but impactful approach to commerce and design. Being isolated geographically has allowed him to purvey his own unique point-of-view in the world of e-commerce. At his Salt Lake City based design studio and retail concept, HATHENBRUCK(TM), Caleb challenges the status quo of what a retail experience should feel like through gonzo marketing, brutal web design and offering tangible products that often contradicts the conventional form follows function principle. His tenure in e-com and retail has lead to a wide range of partnerships with coveted designers – Dries Van Noten, Rick Owens and Visvim, while also managing core conversations with skate brands, like Quasi and Alltimers.

“I wouldn’t be where I am today without social education through the Internet and passing this knowledge forward means everything.”