Designer of brands, products and experiences with an emphasis on creative direction, apparel sourcing, graphic design & apparel customization. Originally from New York City, Michael Cherman was the founder of Reflective sportswear brand ICNY Sport and now currently works as a freelance designer in Los Angeles working with clients big and small out of a creative studio downtown. Michael also works on a brand as a side project called Chinatown Market, inspired by the spirit of Canal St. NYC & Bootleg Culture.